Why Japan?

Caught between suspicion and hesitation at a self-checkout? Learn how to calmly and safely respond if you see shoplifting — with guidance for both customers and employees, plus insights from Japan’s culture of quiet prevention.

Apple’s iPhone 17 eliminates the physical SIM slot, but users worldwide—especially in Japan—are feeling unease. Here’s what’s changing and why it matters.

Japan’s hometown tax system rewards donors with gifts — but it’s also fueling quiet moral discomfort. This article explores the cultural and emotional contradictions behind the system.

Haru Urara lost 113 races but captured millions of hearts in Japan and beyond. Explore why this “losing” horse became a cultural icon, a psychological mirror, and a lasting symbol of resilience.

Explore why self-checkout theft is rising, and how Japan’s unique culture of shame and trust shapes both behavior and solutions.

From ramen shops to baby food — discover why foreign matter in food sparks strong emotional backlash in Japan, beyond hygiene.

McDonald’s Japan restricted Happy Meal sales to in-store only — triggering frustration and heartbreak. Learn how cultural values and consumer psychology clashed in unexpected ways.

Foreign investment in Japan's real estate is rising — but is it a takeover? Learn how Japan is responding with vacancy taxes, inheritance law reforms, and strict Airbnb regulations.