Why Japan?“Why Don’t Japanese People Smell?” — The Science and Culture Behind Japan’s Odorless Reputation
Why are Japanese people often described as odorless by travelers and expats?This article explores the genetic, cultural, and lifestyle factors that shape Japan’s low-odor reputation—from ABCC11 gene expression to the country’s deep-rooted preference for subtlety, harmony, and hygiene.Learn how science meets social etiquette in the Japanese approach to body scent.